Is ARR's Magic missing in Endhiran ?

He is known as the Mozart of Chennai and it was few years back when he came in as a silent prodigy but soon took the entire world by storm and also won two Oscars. He is none other than A R Rahman and just like any other celebrity, he seems to have lost grip of his tunes. Apparently, Rahman composed the tunes for two of the most ambitious movies in the south. While one is ‘Komaram Puli’, the other is the much hyped ‘Robo’. However, reports have arrived from market and it says that songs are not received well by many. Even the much talked about ‘Raavan’ also misfired musically. Many are now getting into this question as to whether Rahman’s magic is out. While this is one side, the other side is that Rahman has now begun to concentrate on the international circuit and due to this, he is unable to connect with the Indian masses. At one end, some say that he is a level headed music director with success not his first priority. Well, it is about time he opens his mouth and reveals something or let his music do the talking.

A.R.Rahman's daughter sings in Endhiran

The hot news about endhiran is that the oscar winner A.R.Rahman's daughter , khatija Rahman sung for the first time along with the great legend SPB. Lyrics penned by Vairamuthu are released under the Think Music label.
The opening song in a Rajni film needs to have a standard format. It has to be sung by SPB with his unmistakable gusto. It must have some pulsating beats and it must make you snap the fingers and tap your feet. Hope Rajini and ARR repeats their magic again... Jai Ho:)

Endhiran Audio release hits a new record

It’s a ‘record’, literally. The ‘Endhiran’ music album has occupied the numero uno slot in the ‘Top Charts’ list of Apple itunes Store, one of the leading portals to sell music albums online.
This is the first time for a Tamil film music album to achieve this position in the website, which accounts for 70 per cent of music sold legally on the internet. The Apple itunes Store is not the MP3 download that is usually done with the pirated versions doing the rounds. It is not even a week since the music of ‘Endhiran’ released and within just these many days, ‘Endhiran’ has become the number one album in the ‘Top Charts’ List. It is the combination of Shankar, Rajnikanth and AR Rahman that has brought about this result.
This Rs. 190 crore film is the most anticipated movie of the year.

Rajnikanth’s to be big hit movie “Endhiran – The Robot’ had its audio launched day before yesterday at Putrajaya Stadium in KL, Malaysia. The entire venue was studded with bigwigs of Malaysia including politicians and tycoon. Lots of Kollywood celebrities turned up for the event and the most surprising part of this show was Silambarasan shaking legs for the songs of Rajnikanth.
Superstar Rajnikanth along with his daughters Aishwarya and Soundarya, Aishwarya Rai Bachchan, Sun Pictures Managing Director Mr. Kalanidhi Maaran, his younger brother and Cabinet Minister Dayanidhi Maaran, actresses Sangeetha along with her husband-playback singer Krish, Jeyam Ravi, Silambarasan, Vijayalakshmi of Chennai 600028 fame, Ramya Krishnan, S.A. Chandrasekhar, Santhanam, actor Vadivelu, lyrist Vairamuthu, A. R. Rahman, cinematographer Rathinavel, Editor Anthony, Art Director Sabu Cyril and many others were present.
Comedy actor Vivek played the perfect host by conducting the occasion. Dances choreographed by Kala Master were performed. The entire crowd was overwhelmed with excitement when then teasers of Endhiran were screened.
Addressing the crowd, A.R. Rahman mentioned that music of Endhiran will surely elevate the standards of Tamil music at international standards. Superstar Rajnikanth strongly admitted that Endhiran wouldn’t be just an entertainment film, but will offer a different and new experience for the audiences.