Monday, July 27, 2009

Bing - The new search engine


Bing, the recent addition From Microsoft is really a handful. A very clean looking search engine with a new image everyday...is quite refreshing. Other advantage is that whenever one moves the cursor over the indexed pages a small box shows up, displaying a brief introduction about the page along with other important links of that specific page.

Another important aspect, that caught my eye is that Bing shows the related searches on the right hand side of the search page, unlike google which shows the related searches in the bottom of the search page--thus in Bing you don't have to scroll downward for the related searches.

A more likely explanation is that Google represents the vast bulk of the traffic, 83 percent to be exact. Bing only represents 8 percent. There is a law of large numbers at work here. The more traffic that comes from any one source (i.e., Google), the lower the clickthrough rate is likely to trend. If the market share was reversed, Bing would undoubtedly have a lower clickthrough rate.

No comments:

Post a Comment